B2B Marketing & Communications
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Supernova Energy
Naming, branding and go-to-market strategy for a new energy player in the Portuguese market.
Year:
December 2025
Industry:
Energy Provider
Client:
Supernova Energy
Serviços:
Naming · Brand Strategy · Branding · Marketing & Content
The Challenge
We were challenged to build a brand from the ground up - name and identity - for a new player entering Portugal's B2B energy market.
The market is dominated by five major operators and crowded with dozens of near-identical retailers, leaving a clear opening for a partner able to supply energy while also bringing together solar and mobility solutions, not electricity alone. The sector competed mainly on price, leaving real problems unresolved: confusing tariffs, no single provider able to consolidate electricity and solar under one invoice, no clear way to track the actual impact, on top of the bureaucracy that came with it.
The challenge: create a brand capable of simplifying energy, setting a new era for the energy landscape in Portugal.
The Idea
We answered the brief with a name built on double meaning: SUPERNOVA Energy.
Astronomically, a supernova is the explosion of a dying star releasing immense light and energy: the birth of new stars and new beginnings. It's the perfect metaphor for a new kind of energy emerging in a stagnant market: cleaner, simpler, smarter. But "nova" also carries its literal root - new - turning the name into a quiet second layer of meaning: not just a burst of light, but a genuinely new era for energy in Portugal.
Every brand pillar built around it - simplicity, innovation, sustainability, proximity - shaped a tone of voice that's direct, warm and optimistic, never technical or distant. The tagline, "Simplesmente brilhante" ("simply brilliant"), closes the idea with its own double meaning: it describes the brand, and it describes the energy itself.
But the name and branding were only the starting point. We built the go-to-market strategy, grounded in competitor and audience research, and translated into an action plan that brought Supernova to market across social media, website, newsletter and content, backed by all the marketing collateral needed to launch it as a complete, coherent brand from day one.
SUPERNOVA draws inspiration from one of the universe's most luminous phenomena.
This concept translates to "rebirth in an explosion of energy"—a fresh start, brimming with possibilities, brilliance, and movement.
SUPERNOVA aims to stand out through its visual energy and a cosmic, digital, and futuristic vibe, all while maintaining clarity and confidence. It is a "serious" and trustworthy brand that nonetheless conveys dynamism and approachability.
The Work
A new energy landscape, brought to life.
The Supernova website translates the brand’s promise of simplicity into a clear, intuitive digital experience. From the visual language to the way information is structured, every element was designed to make a complex energy offer easier to understand — bringing electricity, solar and mobility together in one coherent experience.
Bringing the brand into the real world.
The Supernova identity was designed to extend beyond the digital experience, translating its distinctive visual language into a complete stationery system.
From business cards to letterheads and other brand materials, every touchpoint was designed to feel clear, confident and unmistakably Supernova — bringing the brand’s promise of simplicity and proximity into everyday interactions.
