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AHBP- Centenary Celebration
100 Years of Bombeiros Voluntários Portuenses
Creative direction, event branding and end-to-end production for a landmark centenary celebration in Porto.
Year:
April 2026
Industry:
Institutional
Client:
Associação Humanitária dos Bombeiros Voluntários Portuenses
Serviços:
Event Branding · Creative Direction · Event Production · Communication & PR
The Challenge
Celebrate 100 years of history, service and dedication to the city of Porto through a large-scale institutional event that honoured the past while bringing together the people and organisations that shaped it.
An event with state and institutional representatives, multiple fire brigades and a ceremonial parade through the streets of Porto, this was far more than a commemorative event.
The challenge was to deliver a celebration worthy of the institution's legacy, combining creative direction, complex logistics and demanding protocol requirements, with every detail carefully planned and executed.
The Idea
One hundred years of service deserved more than a celebration. They deserved a tribute.
We developed a complete creative and event concept that brought the institution's history and legacy into every detail of the celebration.
From the event's visual identity to the design and production of large-scale communication materials, including 12-metre panels, invitations, signage and commemorative pieces, we created a consistent visual language across every touchpoint.
But the project went far beyond design.
We took responsibility for the planning, organisation and production of the event, coordinating protocol arrangements, catering, decoration, press relations, photography and video coverage, as well as commemorative gifts, awards and souvenirs.
One of the most meaningful elements was the design and production of a permanent commemorative monument - a physical tribute to the institution's centenary and the generations who contributed to its history.
A highly demanding project where creativity, production and institutional protocol had to work seamlessly together, turning a century of history into a large-scale, protocol-intensive celebration worthy of its significance.
The Work
Created to mark 100 years of Bombeiros Voluntários Portuenses, the commemorative logo gives the centenary its own visual symbol — a distinctive mark celebrating a century of history and service.
The centenary identity was carried through a coordinated stationery set, including a diploma, envelope, business card and letterhead. Each piece translates the visual language into a consistent, considered application across printed materials.
